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ABOUT OS
ABOUT US
Our products symbolize FREEDOM AND TRANQUILITY
Just as you seek calmness in your busy schedule, Smora offers a sanctuary within your home, providing relief from the hustle and bustle of modern living.
LIKE THE BIRD IN OUR LOGO
EXPERIENCE FREEDOM AND TRANQUILITY
FEEL EMPOWERED LIKE A BIRD
Perched confidently on the branch, the bird embodies a sense of empowerment and control.
Like many of us, yearning to regain control of our lives amidst uncertainties, the bird in our logo represents a guiding force, instilling confidence and agency. Through Smora’s products and mission, you discover a newfound sense of control within your home environment and life. By embracing this sense of control, you embark on a journey of self-discovery and personal fulfillment, transforming aspirations into tangible achievements. With Smora, you can elevate your everyday experiences and create spaces that inspire tranquility, balance, and empowerment. Join us as we redefine what it means to take charge and live with intention.
Welcome to Smora, where every moment is an opportunity to soar embracing empowerment and rising above challenges to achieve personal fulfillment and success.
OUR MISSION
At Smora, we recognize the pivotal role of mothers and women in today’s modern families, where balancing multiple responsibilities is a daily norm.
Our mission revolves around providing wooden accessories that seamlessly integrate into your bustling lifestyle, offering practicality without sacrificing elegance.
We are committed to offering a diverse range of high-quality products that not only enhance the functionality of your home but also evoke a sense of harmony, warmth, and natural beauty in every corner.
From streamlining hectic morning routines to creating serene spaces for relaxation, our products are crafted with your needs and desires in mind, supporting you on your journey towards a more balanced and fulfilling life.
OUR VISION
At Smora, we aspire to be more than just a provider of wooden accessories; we aim to be steadfast companions on your path to personal growth and empowerment.
Our vision is to become your trusted ally, offering not only innovative and sustainable products but also a wealth of resources and support tailored specifically to your unique challenges and aspirations.
We envision a vibrant community where you feel inspired, connected, and empowered to take control of your own narrative. Together, we strive to cultivate a space where moments of joy, reflection, and meaningful connection abound, enriching your daily experiences and nurturing a deeper sense of well-being and fulfillment for you and your family.
OUR VALUES
At Smora, we create pieces that do more than organize your space—they elevate your everyday living, by thoughtfully blending timeless design with eco-conscious values.
Simplicity
Experience the beauty of simplicity with our thoughtfully designed products. We understand the importance of streamlining your routines and minimizing clutter, which is why each Smora creation is crafted with a focus on clean lines and minimalist aesthetics. Embrace the joy of simplicity as you bring calm and order to every corner of your home.
Sustainability
Environmental responsibility is a cornerstone of our brand. We are committed to using sustainably harvested wood and eco-friendly materials in our products, ensuring that your purchase supports both your family’s well-being and the health of the planet. Join us in our journey towards a more sustainable future, one wooden accessory at a time.
Well-being
Your well-being is our priority. From organizing your space to creating moments of serenity, Smora products are designed to nurture your mind, body and spirit. Transform your home into a haven of peace and relaxation, where every detail contributes to your overall sense of balance and fulfillment.
AS A DEVOTED MOTHER
“Intimately acquainted with the complexities and aspirations of modern families, I embarked on a journey to fill a void amidst the clamor of daily existence—a longing for tranquility, organization, and a touch of natural beauty.“
Born from a deep-rooted passion for simplicity, sustainability and well-being, Smora emerged as a testament to the pursuit of enhancing daily life with functional elegance.
With Smora, my mission was simple yet profound: to offer practical, sustainable, and aesthetically pleasing wooden accessories for contemporary homes. Inspired by the need for calm amidst the chaos of modern living, each Smora creation is meticulously crafted to seamlessly blend functionality with elegance, elevating the everyday experience without compromise.
Drawing inspiration from the serene simplicity of nature, Smora products serve as a sanctuary of peace amidst urban tumult. With an unwavering commitment to detail and a reverence for timeless wooden craftsmanship, Smora is not just a brand but a reflection of my own journey—a quest to make a difference by infusing everyday objects with a sense of calm and harmony.
From thoughtfully selected materials to meticulous craftsmanship, every aspect of Smora’s creations is infused with intention and care. Guided by the principles of simplicity and functionality, Smora’s products find their place in the homes of modern families seeking balance amidst the frenzy of modern life.
As the founder of Smora, I am driven by a vision to seamlessly integrate beauty and utility into modern lifestyles, offering products that resonate with both the practical and the aesthetic. With Smora, experience the essence of simplicity, sustainability and serenity—crafted with love, for every moment of your life.
With love and gratitude,
Ruth Santos